Minneapolis, Minnesota
Helping growth-oriented companies bridge the gap between their expertise and the people who need it.
I build credibility, enable sales and drive business growth through clear, compelling communications for companies in complex B2B, technical and regulated industries.
I'm Marcia Jedd, a communications consultant and writer with a background in journalism, marketing research and PR.
Challenges I Help Solve
Strategy isn't translating into execution
- Marketing becomes reactive instead of strategic.
- Limited bandwidth slows execution.
- You need senior-level communications support without adding headcount.
Your expertise isn't working hard enough for your business
- Sales lacks compelling content that differentiates your business.
- Customers don't fully understand your value.
- Your subject matter experts (SMEs) aren't being leveraged to build credibility and demand.
Communications hasn't kept pace with growth
- Messaging becomes fragmented.
- Internal and external communications fall out of sync.
- Growth, change or acquisitions strain communications.
Thought leadership isn't gaining traction
- Content lacks strategic direction.
- Industry expertise isn't reaching the right audiences.
- PR and earned media opportunities go untapped.
Capabilities
Strategic Communications
Brand positioning, messaging & communications planning
Content Strategy
Editorial planning & messaging
Thought Leadership
Executive & SME content
Content Development
Articles, case studies & web
Internal & Executive Communications
Change, leadership & employee communications
PR & Media Relations
Earned media & bylined articles
Why Clients Bring Me In
Clients typically call when...
- Marketing doesn't have the bandwidth to execute.
- SMEs are too busy to create content.
- Sales needs stronger messaging and content.
- Growth, change or acquisitions demand clear communications.
- A team needs senior-level communications expertise without adding headcount.
- An agency or organization needs an experienced communicator who can deliver with minimal direction.
What Makes Me Different
Research-Backed Journalism
A former journalist and researcher, I combine market research, interviewing and storytelling to uncover insights and create clear, compelling communications.
Deep Industry Expertise
Core industries include logistics and supply chain, manufacturing, engineering, construction, healthcare and technology.
Strategic + Hands-On Execution
From the high-level thinking required for strategy to the tactical, nitty details of execution, I help companies turn big plans into real results.
Ready to Contribute
I hit the ground running with a minimal learning curve, bringing sound judgment, professionalism and reliability from planning through execution.
What Clients Say
“Marcia is a highly skilled copywriter who played a key role in our content strategy. She has a rare talent for translating complex topics in tech, SaaS, and supply chain into compelling, digestible content. Her professionalism, strategic thinking and deep industry knowledge made her a valuable asset. I highly recommend Marcia to any organization looking for a top-tier B2B writer.”
“Marcia was able to quickly understand highly technical topics through her own research and discussions with SMEs in order to develop content on topics including life sciences regulations, sustainability and supply chain management under very tight deadlines. She familiarized herself very quickly to company brand and style requirements, making content reviews much smoother. She would be a highly effective addition to any business or technology content development team.”
“Among the many types of content Marcia developed as a marcom PR and copywriting resource, we looked to her for excellent thought leadership pieces. She took on a key supporting role for PR and media relations in planning and executing the company's successful rebranding. Marcia consistently displays great enthusiasm, market knowledge and great attention to detail.”
Get in Touch
Interested in discussing a project or simply comparing notes? I'd love to connect.